Some of you may have noticed this ‘Slogan’ being punted around the fashion press and beyond. Not Just Another Sweater, this one belongs to one of last year’s graduates, .
The project was part of ‘Wool School’ a clever marketing project teaming reatilers with graduate designers. Topshop was drawn with Kingston University. The brief was to create two one-off designs exclusively sold through Topshop.
As Topshop put it,
“Of course, we managed to snap up the brightest of the bunch and Henrietta Jerram, a womenswear knitwear student won the hearts of our tough panel including Design Director Jacqui Markham”.
Big congratulations to Henrietta, this has very much captured the spirit of Wool Week, the ‘Sheep Thrills’ sweater has gone viral.
You see the full Topshop coverage here, it includes an interview, development sketches and of course the winning developments. If you’re thinking of a purchase, I imagine, they’ve sold out!