100-word summary context for exhibition

This is Julie’s version:

How people use their products is about habits and how they have learnt to do so. Habits create relationships, in this case between human and designs. Every human has these relationships with the designs around him, but is the way in which every person uses it that this relation becomes personal. Through design we can understand that people can also be guided to new ways of habits. Our group aims to show how an ordinary design like a table that is designed in a totally different way can create new possibilities of relationships. We expect to open new ways of design by observing people response to our re-designed table.


There was another version but I don’t think is the suitable one for the group. I do think this one needs some correcting but the ideas are quite strong.

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How did we get here?

So our task now is to explain how did we get the inclined table as a final result. This is somehow backwards for me, since our brainstorming of shapes should be earlier. Anyway, I tried to complete some rough sketches of possible outcomes to help the group and hopefully they will be helpful.

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Table design ideas

Since I couldn’t change anyone’s mind about the redesign and table idea, I at least tried to give some other inspiration so we could try to develop a different design than actually an inclined table. Here were my visuals.

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Final outcome



So, apparently this is our final outcome: an inclined table.

Regardless of what everyone else proposed (and there were tons of proposals) we finished with a, in my opinion, practically useless table. I truly agree with the concept of redesigning our previous exhibition and making the relationship between human and object more visible, but I would never agree with scraping everything we already discussed for an inclined table. I think there was a lack of respect with product designers who spend years of their lives to produce something useful, organic and forward-thought to the industry by us developing something like this. There is clearly lots of studying that need to be put in before creating any kind of product. My point of view was clearly given but, as I couldn’t beat the majority, here we go to produce that… table.


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The Secondhand Exchange Shop

These are some videos to showcase the importance of thrift shops and the bond people build with objects. They were showed to the group to try to give an idea of the secondhand exchange shop idea I proposed earlier. Still no response from anyone…








(with the following post:

A Midwestern family records a “letter on tape” to their son, who is in medical school in California. Three decades later, the recording somehow ends up in a thrift store. The tape gives a complicated portrait of what goes on among the family members. Mother wishes that Father were more religious. Daughter is miffed because Dad won’t help her solve her financial problems. Dad tells corny jokes and talks enthusiastically about machines, extrusions and drills used for the family business run from the basement — a business everyone else in the family resents. And after the old tapes, Ira interviews the son they were sending these to, Arthur Davis, who’s now a doctor in California.  )


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Brainstorming (or trying to)

After talking to Paul, Alice Kim posted the following on our group:

“Hi, We should find the exact reason why I like my favourite things and the way to show this relationship in our exhibition. Please, upload here your thinking. As you guys know, I discussed with Paul about our concept last Friday. I explained again. We want to show the relationship between human & design. For example, I buy a good camera and use it for a long time. Finally the camera is broken but I don’t throw away the camera. I like it because I know well the camera and have many story with the camera. Paul said it’s very good concept. In addition, I explained more expended my idea, “Secondhand shop”. Secondhand shop sells not only the object with function but also the experience and history of the objects. He said it’s a good example to show the relationship. So we should find the answer why people like the object with story and why people like to buy secondhand objects? Why personal story makes people like it? Give me your opinion about why..”

Here was my idea:

“I think this is a very good idea, thanks for talking to Paul, Alice! One possibility is to make our exhibition as one secondhand shop and bring our stuff to exchange with someone else’s + a letter telling why the object was part of our history and now we want it to be part of someone else’s history too, ask more people to bring them and, based on the history of an object, pick up the one they like and take it home. Sounds good?”

Unfortunately I wasn’t given the privilege of a response from anyone from the group… This is unbelievable. I truly think we should stick around with our first concept of building a relationship with design and change the way we can produce such thing. Not digging this redesign idea at all.

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First feedback & new outcome?


Group E
Favourite things

What was good
Good teamwork in the presentation

Suggestions for improvement
It is not enough to simply present your favourite things – you must go into why?
Even then, this is not an imaginative response to the brief – „what is design?‟
Why should the audience care about YOUR favourite things? They have their own.
Examine why they are your favourite things by undesigning them – making them weird
or strange so that you don‟t like them anymore. How has design intervention altered
your perception of them and relationship with them?
Or explore what your life would be without them – what would be lost? Could it be
replaced by something else?
Then we start to understand more about WHY these are your favourite things, and what
this tells us about the brief.

Your VLE group is currently „private‟ – change this so we can see it!



After a disastrous group presentation about developing the “Mine” idea and talking about our personal relationship with design, they gave us advice on thinking about redesign. I think some of our teammates took this advice in a completely different way than I did and they are thinking about redesign as objects and product design. The concept of creating a table is pinpointed. To be very honest I think the “Mine” concept was strong enough to just need adjusting on how we could create a bond with the viewer on the exhibition, create a solid way to show our ideas. Unfortunately though, the majority accepted the table concept (even after all my other ideas being suggested – including the ‘secondhand exchange shop’) and I have to somehow swallow this concept and work with it, still contributing somehow… Feeling very disappointed with the way things were handled earlier.

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100-word summary final

“Design can be a bond relationship between an object and a person.
It can belong to our lives and develop a personal history with each individual. Sometimes design can define ourselves and is with us until the end of our lives.
Therefore we focused on what are our favourite items and how they differ from person to person. 
Our group is going to show this deep relationship by using some of our favourite items as an extension of the human being through a series of visual artworks.”

This was the final version created from bits of all of our ideas and corrected by me.

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Group E: 100 word description

Julie and Jennifer’s version


”We are all in a relationship. And yes, it’s complicated. This relationship is not with a person, instead it is with an object and its design. We all have this kind of love and hate relationship with some things that are very dear to us. It can be anything, a watch, a ring, a pair of glasses… Sometimes there are objects that can even define ourselves or are with us until the end of our lives. Our group is going to show this deep relationship by using some of our favourite items as an extension of the human being through a series of photographs.”


*As usual this version was, again, not accepted within the group and we all had to put up with someone else’s version. This sort of behaviour keeps happening more and more every new time we meet.

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Brand revised: Paco Rabanne

“Craftsmanship plus great ideas: Paco Rabanne


Mostly known for the costumes of “Barbarella” and for being one of the main names of the 1960’s, Paco Rabanne is a brand rather shy in the last few seasons compared to its glorious days.

His Architecture background let Paco break some fashion boundaries, especially towards fabrics and their manipulation, and he started introducing some new materials that most people would not think of at his time. He has had experimented with paper, metal, chains and plastics and through them became able to transform their roughness into something delicate and form fitting, conquering the fashion consumers of his decade.

Towards the decades his style remained the same and, in the lack of heavier statements as the ones he has done before, his success started to decrease year after year. Knowing about his background and his work, it is possible to raise some questions about the decline of such a successful brand, such as:

  • Was he, by any chance, a “one trick pony”; only able to stick to the same aesthetic he once succeeded?
  • Did he design his collections with their consumers in mind? Thinking about the transitions occurring in the world, in the modern families and what were their needs?
  • Was his brand identity the one to blame for his downfall?
  • Is Paco Rabanne faded to become a perfume-only brand?
  • Are the craftsmanship and artistic point of view faded to disappear in contemporary fashion?

Manish Arora was the chosen designer to “revitalize” the brand in the new century. He started in 2011 creating giant dresses with metallic shine resembling the metals once used by his predecessor. Artists such as Lady Gaga went for his idea and became huge buyers, but at the shops the results were not the same. Who would be able to wear such a gigantic dress in a daily basis? I guess even Paco himself would be aware of that.

Manish was able to bring a more colourful vibe to the brand and to make everyone talk about it, but the main goal was not able to achieve, again: make it profitable. And after only two years he was already out of the brand.

Julien Dossena is the new creative designer with the promise of reviving the brand and making it sellable again. His recent –and first- collection for Spring/Summer 2014 was shown in Paris this September and, without a doubt, will be graciously accepted amongst the trendsetters and it girls around the world. From Paco’s inheritance there was only the mod silhouette, which was popular when he first started.

Is this still being part of the brand? Revitalizing? Or did the creativity and craftsmanship lost their place to “what really sells”? Is there any way possible to cross these boundaries and unite both sides of the coin? The history, the labour, the studies and heritage really need to play a bigger role when designing for such a remarkable brand. Its glory days are way past us but designing for it should not be considered a burden, this is a true challenge that only great fashion artists are going to be able to succeed and, by that, to be revealed as such.

Generations changed and people are changing constantly, because of that it is necessary for someone to be aware of all of it when creating fashion that is authentic, original and that sells. ”

Jennifer Eslompo


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