Pentagram logos

The attributes of the square shape that I have previously discussed have been of great use to the design of logos.

A strong example of this, is that a very commonly used way to attach gravity, to attract attention and denote importance has been to frame a name, an icon or a symbol within a square.

Compared to the circle, another visually strong basic shape, the ability of the square shape to rotate, has been an invaluable provider of  design solutions in logo design.

Using square shapes a designer can create a three dimensional image in a pure black and white environment by skewing a square or placing multiple squares in different angles. In the same case if a designer decides to give a 3d perspective to a circle the solution will have to be more complicated using a gradient or curved lines resulting in added noise.

All the shapes shown bellow are strong visual examples of the extended use of the square in the field of logo design.

Tactics 1984 Range of high quality men’s toiletries produced by Shiseido.

Salt Lake City Public Library, 2004, Library system with collection catering to all members of the community

New York Society Library, 2000, The oldest library in New York, founded in 1754

Crossroads Films, 1989, Film production company 

 

Biba, 1963 Iconic sixties fashion boutique

Ambigram, 2008 Greek advertising agency

Aga Khan Fund for Economic Development, 1986, Charitable foundation

Almaty Financial District, 2007, International financial centre in Almaty, Kazakhstan

Art Institute Chicago

Better Work, 2008, Foundation dedicated to improving labour standards in global supply chains 

Bitstreams, 2002, Exhibition of digital artwork held at the whitney Museum of American Art

Black & White Ball, 2008, Fundraising event for the San Francisco Symphony

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Buddakan, 1998, Chic Philadelphia restaurant serving pan-asian cuisine

City University of New Work, 2004, America’s largest urban public university

The Glass House 

 

Jamaica station, 1998, Multi-modal railway station in new york featuring a large curved roof

LeoLogic, 1998, French software development company 

 

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Manhattan Records, 1984, New york city based recording company

Media Central, 2001, Conglomerate of media industry publication and conferences

Museum of Arts and design, 2008, contemporary art, craft and design museum in New York

New York City Economic Development Corporation, 1992, Promotes economic growth throughout the five boroughs

Royal College of Nursing, 1984, Professional association representing nurses throughout the UK

Zeckendorf Development, 2007, Real Estate development firm

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