After talking to some fellow classmates I realized we weren’t the only ones who struggled with trimming down our concept to a simple, solid & straightforward idea.
I think the general outcome delivered a broad scope of perceptions, thoughts & questions around design that stimulate the brain and provide a consistent frame for an answer to the main question.
I really enjoyed the variety of results; they addressed different aspects of design which deserve attention for being intrinsec to it’s own nature, amongst textures, materials, light games, sounds…
And I certainly enjoyed working with ‘K’ group, the star team, it was a pleasure!!!
Hello everybody! Well done setting everything up!
About philosophy (questioning things) and profession (probably pencil):
Just some ‘P’s we decided and some ideas that might work? Or maybe not…
I tried with a greater angle of view and I think it’s better:
Here are more examples but with a ‘laying’ ‘P':
Which one do you think is a better perspective?
Here is the template that was prepared for the cutting machine.
The dots were printed just in case…
Hey guys! I tried to come up with some more… I hope I haven’t invented words as I use to, or repeat the ones already said..
Here is the idea we came up with before meeting tutors for a second time.
We deliberately focused the concept on just three ‘p’s, after Michal’s idea. We also tried integrating the bauhaus basic shapes to match every concept, although it didn’t necessarily match…
As I said I think using different colours is not a good idea, as it’s difficult to keep a solid concept if adding elements that may not be connected to everything (yellow matches triangle according to Bauhaus, but not necessarily ‘progress’). And I know we cannot find a colour that explains ‘progress'; in a strict sense we could use gray, but as it is boring… I just kept the previous color, which is not aggressive and is suitable to make a friendly and open question.
About the texture, I did not want to throw any random texture, for the same reason of the matching of concepts. I don’t know how good idea this is, but I thought of using the ‘stairs’ texture to represent each concept (haven’t figured out product yet) since we are using the building, and stairs are part of that context?
I tried the new idea with different suggested fonts and some others… I also thought about using a different colour for the shapes, the same colour for ‘why’ ‘what’ etc. to create a link question>answer. I also did some minor adjustments in kerning, sizes, arrangement…
Following Jasper’s suggestions… This versions have Helvetica; top and bottom; and one of them has calibri at the top.
Note the difference between the dots. I think circles go well with ‘expressive’ and the squares describe ‘functional’.
Including the ‘If it’s a product’ phrase and final details.
And I still post this even if, apparently, the yellow doesn’t figure anymore for the ‘design is’ font.
Following Aleks suggestion, I post a comparison for you to help decide:
I tried to mix Aleks and Echo’s work on the issue.
I felt free to change the copy a bit, instead of ‘it is design’ can be ‘there is design’ to avoid being a little definitive? And also if we are already saying ‘products’ maybe skip that part? It is included anyway in the second option.
I would also make darker some parts of the background for the font to be read properly, as well as cloning the right watch on Echo’s pic.
I was actually thinking about making the lens just circular like this, what do you say?
I thought the same color for the lens would be a good idea. This is how our final logo could look like.
Also this are the edited pics, with the half-kick. Maybe the background is a little bit too dark?
these are the first options for the logo. It’s practically the same, but I includen an eye (check out which one could fit) and differences between the ‘i’s.
Here are some options, as discussed, for how the fashion spread could look with edited pictures, with the idea of the pointy skirt and the kick suggested by Jasper. Please note that the right pannel doesn’t have the long shadow; this is for you to compare. Also the right background is not polished.
1. Neutral backgrounds and b&w functional pannel.
1. Neutral backgrounds and ‘sepia’ functional pannel. With kick.
1. Neutral backgrounds, ‘sepia’ functional pannel. Pointy skirt (exaggerated)
1. Color backgrounds, sepia and kick.
5. Color backgrounds; pointed skirt; b&w functional pannel and kick.