Although this snippet of research is based mainly on the typeface used I thought this paragraph summed up our thoughts towards why we would include a dartboard quite seamlessly.

“For a while our studio was centred around a dartboard and the daily doses of arrow-based psychodrama gave us a new rhythm to our working lives. For some studios it’s ping-pong, for others it’s table football but these kinds of activities unite work-colleagues by playing them off against each other, and act as a good valve through which to release creative tensions.”

Rob Alderson, Tuesday 22 October 2013

These posters were created using the dartboard typeface to advertise an in studio dart board competition.