Our manifesto has changed slightly too, I know everyone has read this but for the sake of clarity here is the new statement for the pendulum film:
“Design is one of the basic characteristics of what it is to be human, and an essential determinant of the quality of human life. It affects everyone in every detail of every aspect of what they do throughout each day. As such, it matters profoundly.” John Heskett
If design affects humans in such a profound way, then it could be argued that design exists as a way of controlling (either consciously or subconsciously) human behaviour. As human beings, we can be controlled in many different ways. Technology designers can control how we communicate with each other, architects and interior designers can influence the way we interact with spaces, advertising companies and graphic designers can manipulate how we feel about companies and products, and product designers can control how we carry out certain tasks by creating objects that perform a particular function.
We wanted to discuss the idea that design can manipulate how we behave as human beings in subliminal ways. The resulting film shows how designers can control how people interact with their environment and the people around them. Whilst the viewer feels they are making decisions based on either what they read on screen or what they consider to be their own choices, the whole environment is controlled by the designer, who by playing the participants off against each other can make people question how they behave and whether the decisions they make are their own or in fact influenced strongly by the designed environment around them.