Our trip to Irisnation was a great success today. What a fantastic place to work. Andy showed us round, and their newest Creative team answered all of our questions and gave valuable advice to the students. We watched a showreel of work and this is one of my favourite ads. It’s for Volkswagon and demonstrates how tough and strong their Amarok vehicle is. It’s based on the idea of the 1 inch punch, and the force of acceleration over a short distance is enough to bring this huge chimney crashing down. Can you imagine brainstorming the maddest ideas, and then being allowed to make them real?
Our level five students are currently getting ready for their Degree Show, and straight after they launch into D&AD New Blood.
New Blood presents the very best new talent from graduates in graphic design, visual communication, advertising, digital media, illustration, photography and other commercial creative arts. This international Festival of industry-led activity prepares students and graduates to enter the world of work.
We have three days up in Spitalfields, not only putting up our exhibition, but participating in workshops, networking, and having a good look at the competition.
Just to keep you up to date with the ‘live’ music brief. Bill Thorndycraft (lead singer) will be dropping the pre edit CD off this week for anyone who is interested in taking this project on. Deadline is approx 6 weeks and some info is up on the studio wall.