Irisnation visit

Our trip to Irisnation was a great success today. What a fantastic place to work. Andy showed us round, and their newest Creative team answered all of our questions and gave valuable advice to the students. We watched a showreel of work and this is one of my favourite ads. It’s for Volkswagon and demonstrates how tough and strong their Amarok vehicle is. It’s based on the idea of the 1 inch punch, and the force of acceleration over a short distance is enough to bring this huge chimney crashing down. Can you imagine brainstorming the maddest ideas, and then being allowed to make them real?

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