Overall I think we were quite happy with the feedback and advice given to us on Monday.
Whilst presenting our idea of a designers kit and the objects that would go within our kit, an idea of presenting just objects and tools separately was given. These could be packaged as a range of designers block ‘unblockers’ rather than a kit of tools packaged up together. As a group we did like this idea as it felt like it refined our concept and will produce well thought out consistent ‘unblockers’ and steer away from the obvious, these would be presented beautifully and consistently by using specific branding.