So after our many meetings, one of the jobs we needed to do was create an identity for our  products (previously a kit)

Coming up with a name was difficult, as we didn’t want to limit ourselves to anything specific. It was important that the brand was not limiting in any way, whether that be visually, or content-wise.

We had considered using a symbol, or character to name the design, such as “~” or “*” for example. Then we realised we could just go back to our manifesto. Read This, Design That, Create Those, and changed it to the shorter, sharper “Use This, Create Those”.

Following our overall want to stick to the humble, sustainable standards, we went for a raw look. Recycled craft paper, and a stamp like font that was flexible enough to not follow a specific “movement” or design style that would contradict our ideals.

Some of the font choices we looked at:

The majority felt that the bottom last, and possibly the first upper left font were suitable. They were raw, textured, and fell into the image we wanted to give.

Some of the mock ups of our products, pending finalising:

 

Now to finalise and think of the product names for our final list of the products in our line, and finalise the layout…