By looking at the campaigns for the Parrot AR Drone, and how it is distributed, I have figured out the target market for this product. Which will give us the information we need to aim the project towards the user we are creating the best possible gaming experience for.
The Parrot AR Drone (version 2.0) is, right now, priced at £279.95 (source: ). Which is quite expensive for a device which is controlled by an iPad/iPhone that the user also have to own, which is priced from £319 for the iPhone and £399 for the iPad. Therefore we have a limited market in which the user have to own an iPad/iPhone and an AR Drone.
The user in which Parrot is marketing the AR Drone towards are younger males that share an interest about new technology, gadgets and RC models. They usually have a lot of money or are passionate about their interest. They often own similar devices that does other things, e.g. a game console like the Xbox, a RC plane or a LEGO Mindstorms NXT.
There are some apps/games on the Apple App Store out there right now which is made to interact with the AR Drone. The games usually have a dark interface with glowing lines and objects. One of these games is the AR.Rescue 2 which is described like this by the manufacturer:
“AR.Rescue is a first-person view (FPV) piloting game in Augmented Reality. It is played solo using an iPhone®, iPod touch® or iPadTM. Place your special AR.Drone target on the ground and the game starts. Help the aliens to return to their planet on board their rocket. Recover the pieces of rocket scattered in the atmosphere, get rid of the nasty Crunchers and try to beat the clock on every mission. ” — (source: Parrot)
I have created an representation of the collective understanding of our user in a persona. By designing with the users needs in consideration we will be able to create a product that the target market will enjoy, which may lead to a good user experience.
Other markets that the AR Drone is suited for is people that are into filming (because of the on board camera that records clips which is stored on the iPad/iPhone). There is even a where some of the footage is captured by the AR Drone. People that are generally into RC models or/and robotics is also a source of users. Because of the complicated, but understandable mechanics, the AR Drone is actually used in teaching robotics.
— Written by Marius Haugen