As I was going through our love list, the words such as Wonder and Non-Mechanical, which I mentioned over the discussion, are not defining themselves to the fullest; therefore I want to reiterate them to bring more clarity…

Here, wonder, is a type of emotion,

I LIKE DESIGN THAT…. EVOKES DIFFERENT TYPES OF EMOTIONS

For e.g.: Designs that directly connects to target audience through Love, Hope, Wonder, Motivation etc… I will come back on visuals of this in my next post.

I LIKE DESIGN THAT…. ARE WITTY

Right now, I like to illustrate some examples of Non-Mechanical, but it would be better if I define them as Witty Designs which break the mechanical pattern of thinking.

For e.g.:

Witty Advertising

Witty Logos

I do remember two designing books on it: Cutting Edge and A Smile in the Mind.

A Smile in the Mind – Witty thinking in graphic design, by Beryl McAlhone, a writer with a special interest in design. He focuses on the graphics which give the most pleasure – the ideas that prompt a smile. The book selects the cream of witty work from designers across the world.